We understand the unique personality associated with each of our brands, and use it effectively while marketing the brand and the products. Each brand requires a different treatment, depending on their target segment.
Unity Lifestyle has been adding value as a distributor by engaging end to end in all the marketing and promotional activities to ensure ample demand generation for all the brands.
The marketing activities undertaken by Unity Lifestyles are:
Personal attention and importance is given to the in-store branding, as well as the look and feel of the chosen channel base that Unity Lifestyle appoints for its various brands.
Promoter & Sales Personnel Training
The sales staff and promoters are professional trained, provided with all the USP and features of the brands that the particular store handles.
Print Advertisements in B2B/B2C Magazines
Unity Lifestyle is widely present in the industry's known B2B as well as the high circulation B2C magazines and ensure placement of all the brands in these magazines. The magazines include Vision Plus, The Indian Optician & Men's World including others.
Product Launch - Press Release
The new product launches are well placed in the industry's top magazines for maximum reach to the right target audience.
Exhibitions & Trade Fair
Unity Lifestyle participates in the largest optical exhibitions 'Optics India' year on year for maximum exposure and visibility amongst the industry trade fraternity.